Kitcatt, Paul

Paul Kitcatt was a bookseller and an English teacher before being lured into the world of advertising. He started as a copywriter and then became creative director, and in 2002 founded his own agency with three partners. It did well, with clients such as Waitrose, the NSPCC, Virgin and WWF. Throughout his career, he continued to write – for clients, for the trade press, and when possible, for himself. He left his agency last year, and wrote his first novel, We Care For You. During his time in advertising, the digital revolution transformed his business and the entire

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